Despite the language being very casual ( 'I'm not a fan'), the auto-classification still correctly predicts that the respondent doesn't like granola bars. Automatically Coded Themes and Subthemes NVivo's automatic coding routine yielded 11 themes: behavior, employees, environment, leaders, leadership, manager. Here we construct a frame with 2 classes: 'likes granola bars' and 'doesn't like granola bars'. If manual coding is a bicycle and topic generation is a Ford Explorer, Auto-Coding is a Ferrari.Īuto-coding (sometimes called auto-classification) takes automatic coding to the next level by automatically grouping responses into pre specified classes.įor example, the below sample data is from a survey collecting granola bar feedback. For example, mentions of the 'President' would automatically be tagged and grouped under the president tag.

Topic generation kick-starts the coding process by seeding topics with keywords and themes directly mentioned. The first way to speed this up is by enabling topic generation, a survey setting that parses responses for themes and assigns common tags. The problem with tags is that they take time to apply manually. Things like subtitles and audio animation should just work, and it should be easy to trim and add media from multiple different studies. We wanted to give researchers all the tools the needed to create powerful videos, but we didn't want all the bells and whistles of a full video editor in the cloud. Our focus when designing showreels was simplicity. All of these signals convey subtext to humans, and they are why we find videos so compelling.

Aside from being longer and more descriptive, voiced responses are full of emotion and tone of voice, with video further supplementing facials expressions and body language. Showreels provide a natural extension of Phonic's audio and video ingestion that give researchers one more weapon in their storytelling toolkit.

Although there are improvement across the platform, the centrepieces of this update are two new features: Showreels and Auto-Coding. The Phonic team has been working hard the past few weeks and just launched a massive update live on Product Hunt.

Nvivo automatic coding