The changes come as Spotify’s podcast strategy has been revamped, which saw an exec restructuring that has included the departures of key execs, including Dawn Ostroff, its former chief content and advertising business officer who led the company’s podcast expansion, and, more recently, Max Cutler, founder of Parcast, a company Spotify bought in 2019 for $55 million. “Before now, most of these features were only available to creators hosted on Anchor,” noted “Call Her Daddy” podcast host Alex Cooper, who presented the features. This section will also show when their podcasts are being added to playlists. They can also now add videos, Q&As or polls, or dig into analytics to see how their show is performing or learn more about listener habits.

When creators log in to the new dashboard, they’ll be able to see data on how their show is performing and can create or upload their episodes instantly or add more features to existing episodes. Now, Spotify says that Anchor is becoming part of Spotify for Podcasters.Īs a result of this integration, the Spotify for Podcasters dashboard will become more powerful. At the time, it was considering rebranding the service “Spotify Creator Studio.” The company was seen late last year weighing if it should do away with the Anchor brand, in a survey it sent to creators. This change involves another consolidation of its Anchor podcast creation service, acquired for $154 million back in 2019.

The company showed off a redesigned version of its Spotify for Podcasters dashboard, which will now work to better organize its tools for creating, managing, growing, and monetizing their content in one place. In addition to news related to its mobile app’s revamp and the introduction of TikTok-style music and podcast discovery feeds, Spotify announced podcast-focused news at its Stream On event in LA this morning.

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